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The web site states the following, "We do Graduation announcements and invitations." I saw that the web page also stated " You do not have to order through the programs at the school and pay a fortune! You do have a choice." They also said " Get something custom and original for your grad! Its very simple to order Email us your photos and the greeting information bearpawprintingcnymail. Along with your quantity and any special instructions and we will get started. We email proofs of each card before printing for your approval! Want to talk to a person? Free Loc." The meta header had printing as the first optimized keyword. This keyword is followed by banners, posters, and raffle tickets which isn't as important as printing. The other words bearpawprinting.com uses is weddings. advertising is included and might not be understood by search crawlers.